"Hello? Are you crazy? Why do you keep calling me in the middle of the night?"
"If there’s a problem, just handle it yourselves. I pay you to do a job, not to sit on your asses and do nothing, right?"
Jin Taian was currently lost in a lover’s embrace, unable to pull himself away.
But his phone was ringing off the hook, completely killing the mood.
"Boss, I think you need to look at what’s trending on Weibo. This whole thing has been blown way out of proportion by the streamers, and I honestly don’t know what to do. We’ve already called every director, except you, into the office. We’ve come up with a few plans, and now we need you to come in and make the final decision!"
In the top-floor conference room of the Douhu Company, every director had arrived—except for Jin Taian and Sun Qing.
But they all knew that when it came to any matter concerning Douhu, the most they could do was offer suggestions.
The final call was always up to Jin Taian, and everyone knew what kind of temper their boss had.
So in the end, the Director of Quality Inspection really had no other choice. After all, the problem had originated in his department, so he could only bite the bullet and keep calling Jin Taian.
"Are you all idiots?"
"We’re trending on Weibo! This kind of traffic, this kind of influence... if we had to pay for this with cold, hard cash, wouldn’t it cost tens of millions?"
"And now you have this bunch of clueless little streamers tripping over themselves to hand us this traffic for free, and you’re still sitting there trying to think of a ’countermeasure’?"
"What is there to even think about? Let it run its course. Tomorrow, we’ll send out a letter from our lawyers, hold a press conference, and clear our name. The whole thing will blow over. Do I really have to teach you how to do this?"
Jin Taian was utterly exasperated.
’All this for such a trivial matter? Was it really worth bothering me in the middle of the night?’
The Director of Quality Inspection was breaking out in a cold sweat as he listened.
’I mean, he has a point, but there’s good traffic and bad traffic! Good trending topics and bad ones!’
Right now, all the comments under the trending topic were completely one-sided, and they were all flaming Douhu.
’Bad press might still be press, but for a platform, for a company, a good reputation is crucial!’
"But..."
"Don’t you fucking ’but’ me! Get the PR Director on the phone, now!"
The Director of Quality Inspection finally breathed a sigh of relief and tossed the phone into the arms of the woman next to him.
’Dealing with such a brainless boss... he was just so tired.’
’He’d even decided: tomorrow, he was calling a headhunter. He had to jump ship and get away from this disaster zone as fast as possible.’
The PR Director’s expression grew uglier and uglier. Clearly, she hadn’t expected her big boss to be so dismissive of the situation, and his twisted logic was completely unassailable.
The call finally ended.
"Alright everyone, our big boss says to let this situation run its course. The Administration and Public Relations departments are to work together tonight to prepare for a press conference first thing tomorrow morning to clear things up. Admin will write the speech, and PR will plan the proceedings."
The PR Director looked completely helpless.
"Quality Inspection, compile a list of all the streamers involved today. Marketing, contact sponsors for tomorrow’s press conference..."
’Get sponsors for this kind of bullshit? Is he out of his mind?’
The Director of Marketing was now genuinely starting to think their big boss was unhinged. Forget about the fact that it was already late at night—what company would possibly want to sponsor a press conference for a scandal?
’That Jin Taian is cheap on a whole other level, trying to get other companies to foot the bill for his own mess.’
"Finance, compile the reports for the last three quarters tonight. Then, you’ll need to... adjust some numbers to make it look like the company has been operating at a loss for a long time."
’He’s insane! If I cook the books and we get caught, I’m the one who’s going to prison!’
The Director of Finance felt like he was being set up. In the world of finance, credibility was everything. If you were caught falsifying reports for one company, you could basically kiss your career in the entire industry goodbye.
"The rest of the departments, just keep monitoring the situation. If anything else is needed, Boss Jin Taian will contact you directly. Okay, I’m just the messenger. I’ve said what I needed to say. I’m just as frustrated as you are. I hope you all... land on your feet."
’So tired. I’m just so, so tired.’
After listlessly delivering that final line, the PR Director turned and walked out of the conference room.
Then she pulled out her phone and called one of her subordinates.
’She’d already made up her mind to resign. If she stayed any longer, her entire career would be ruined!’
Meanwhile, in a lavish office in another skyscraper, a man was looking at the Weibo trending topics with a knowing smile.
’If I’d known your risk management was this nonexistent, why would I have bothered setting up such a large-scale play?’
’They don’t even know how to handle basic crisis PR. Does Jin Taian honestly believe this is a free publicity opportunity?’
’Using Challenger-level tactics against a bunch of Bronze-league scrubs.’
Lin Feng now truly felt that he had overestimated these people. He had even gone to far too much trouble.

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